Longines-sponsored racehorse Arrogate was in the running to win a top-tier race. But how do you prepare for distributing content for news that hasn’t happened, and may not happen? You need a platform that lets you make changes instantly and notify media and journalists the second it happens. This is a challenge in the PR and Marketing world for distributing heavy B-Roll video to broadcast, and high resolution images to print outlets – all while being online and blog friendly. The team tasked with getting this done knew that ISEBOX was the key.
The ISEBOX Content Room was built for situations like this. With an intuitive dashboard giving media relations teams instant access and control over the content, the Content Room allows for a fully branded environment full of content. ISEBOX processes all high-resolution content for use by broadcast, online, and print. Including the ability to embed any piece of content on any website.
Content was available for media download within minutes of the news breaking
Over 20 countries downloaded content, resulting in coverage in The Daily Mail, Time Magazine, Discovery Channel, and many other outlets – all discovered with ISEBOX Analytics
Content embedded directly into websites globally with zero technical direction required
"The platform has been great at allowing us to send our video materials to the public. They have easy access and can get what they need. It’s allowed us to create multimedia packages. That helps us package up the story."