Michael Kors partnered with Kate Hudson and World Food Programme with a series of products to go to market. The proceeds from the products pay for meals for children with the WFP. Michael Kors sent Kate Hudson to Cambodia to document conditions, schools, and what the food does for those children. When Kate went, a photographer/videographer team followed her. The Kors team needed to edit and upload all of the assets gathered in a place where they could be easily accessible to the journalists for use in both print publication and television , along with the press release. They needed to include their social media channels to keep the momentum moving for the entire campaign. Enter ISEBOX.
Uploading all the assets for the campaign is very simple. We used FileDrop to quickly upload both video and images to the content page. From there, we dragged and dropped the assets how we wanted them to display. With the ability to have journalists sign in with social or email to download assets– every piece of content downloaded or embedded was accounted for so the Kors team could accurately measure the results. With our widgets system it was easy to include all the Kors and WFP social assets. Finally, we customized a URL to match their campaign. www.watchhungerstop.org The campaign was wildly successful.
The release went out and within minutes, Journalists were visiting a professionally built, on-brand, and whitelabeled page to get all information and assets in a single place.
In the first 6 days of the 2 tiered campaign, 409 content items were downloaded by journalists for high-traffic websites. Global coverage included the US, Europe, Asia, Australia, and South America. By supplying rich photography and meticulously shot films, the media had many curated assets to choose from for their coverage - making each each piece of coverage unique.
The story was covered by TeenVogue, Entertainment Tonight, PopSugar and hundreds of other publications. With ISEBOX tracking activity, seeing where it was covered with the built in metrics to report back was easy. The Michael Kors team were able to follow the coverage moment by moment as it occurred, and were able to reach out to the outlets downloading assets with the information the journalists themselves provided in a non-intrusive manner.